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Brand guidelines
The written rules for using your brand: logo, colors, type, voice and examples of what to do and not do.
Why it matters
Without them, every new flyer, hire or freelancer reinvents your brand.
An example
A team member makes an event flyer in 20 minutes because the guide shows the right logo, colors, fonts and a template.
The short read
Guidelines are for the people who make things, not for a shelf.
The best ones are short, visual and full of real examples.
Add an AI section: the words to use, words to avoid and sample text, so AI tools stay on brand too.
Related words
Where this shows up in our work
Talk about this Brand System & Content System
Your brand, written down so your team and your AI tools can use it.