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Brand voice
The personality of your brand in words: how it sounds in posts, emails, replies and on the phone.
Why it matters
Customers feel when the website sounds formal and the Instagram sounds like someone else. The gap costs trust.
An example
A pediatric dentist that writes short, calm sentences parents can scan, everywhere, sounds like one caring practice.
The short read
Voice is not what you say, it is how you say it.
Write down three words for your voice and three it is not. That alone stops most drift.
Your voice should work for your team and for your AI tools. A short written guide makes both sound like you.
Related words
Where this shows up in our work
Talk about this Brand System & Content System
Your brand, written down so your team and your AI tools can use it.