Content · A human on every post
A content system, not a posting schedule.
In short
hbd Branding manages social media as a content system. We plan the strategy, give every post a goal and a measure, and review the metrics to steer what comes next. A human creative director guides every piece and a human designer works on every post.
What you might be thinking
Fair questions, straight answers.
Tap a question to see our answer.
The difference
Without it, and with it.
- Without: Posting whenever there is time→With hbd: A planned system: themes, series and a calendar
- Without: No idea which posts work→With hbd: A goal and a measure for every post
- Without: Content that looks random→With hbd: Every post on brand, designed by a person
What you get
You walk away with.
- Content strategy
- A content system: themes, series, a goal and a measure for each post
- A human creative director guiding every piece
- A human designer on every post
- Metrics reviewed to steer the next content
How it works
4 steps.
01
Strategy
Audience, goals and the platforms that matter.
02
Content system
Themes, series and the calendar.
03
Create and approve
Designed by people, approved by you.
04
Measure and steer
The numbers go back into the plan.
Is it a fit?
Honest about who this is for.
A good fit if
- You post but nothing connects to a goal
- You have no time to plan content
- You want to see what is working
Not the right fit if
- You only want someone to post stock images
Questions
What people ask us.
Which platforms do you manage?
We plan around the platforms your customers use. We set this together in the strategy.
How do you measure success?
Each post has a goal and a measure. We review the metrics and use them to steer the next content.
Do I approve posts before they go live?
Yes. You approve content before it is published.
Do you use AI?
A human creative director guides every piece and a human designer works on every post.
Start with a short brief