Your brand, written down so your team and your AI tools can use it.
hbd Branding builds brand systems: one written source for your colors, type, voice, rules and content pillars, plus templates, team kits and an AI brand prompt you can give any AI tool so it writes and designs like your brand.
Fair questions, straight answers.
Tap a question to see our answer.
Without it, and with it.
- Without: Everyone describes the business differently→With hbd: One description, one voice, used everywhere
- Without: AI tools write in a voice that is not yours→With hbd: An AI brand prompt that keeps every draft on brand
- Without: Content ideas run out every month→With hbd: Content pillars and templates to plan from
You walk away with.
- Brand guide: colors, type, voice and rules
- Content pillars
- Templates
- An AI brand prompt for any AI tool
- Kits for your team
4 steps.
Intro Call
We learn how your team creates today.
Audit
We collect what exists and find the gaps.
Write the system
Rules, voice, pillars, templates and the AI prompt.
Team handoff
A walkthrough so everyone can use it.
Honest about who this is for.
A good fit if
- Your brand lives in people's heads
- Your team and your AI tools each do it differently
- You are hiring or handing off content
Not the right fit if
- You do not have a brand identity yet (start with Brand Design)
What people ask us.
What is an AI brand prompt?
A set of written instructions about your brand (voice, words, rules and examples) that you paste into any AI tool so its writing and ideas stay on brand.
What is a content pillar?
A main theme your brand talks about again and again. Pillars keep content focused and make planning easier.
Do I need a brand system if I already have a logo?
If more than one person, or any AI tool, creates for your brand, a system keeps it consistent.
Who is the brand system for?
Your team, your freelancers, your agencies and your AI tools: anyone who creates for your brand.