A brand sized for where your business is now.
hbd Branding designs and redesigns brands for founders and growing businesses from Boca Raton, Florida. We start with strategy and positioning, then build the identity (logo, color and type) and write the guidelines, so every place your business shows up looks and sounds like the same company.
Fair questions, straight answers.
Tap a question to see our answer.
Without it, and with it.
- Without: Your logo looks different on every platform→With hbd: One logo system, with versions for every size and background
- Without: Customers can't tell what makes you different→With hbd: A clear position: who you serve and why you
- Without: Every new flyer starts from zero→With hbd: Guidelines anyone on your team can follow
You walk away with.
- Brand strategy and positioning
- Logo and identity: color, type and logo versions
- Brand guidelines
- A brand system for AI training: your brand written down so AI tools can learn it and create on brand
- Files for web, social and print
- Rebranding for an existing brand, 4 to 6 week turnaround
- Event branding, as an add-on
4 steps.
Intro Call
We learn where the business is and where it is going.
Strategy
Positioning, audience and personality, written down for your approval.
Identity
Logo, color and type, designed by hand and refined with you.
Handoff
Guidelines and every file, organized and explained.
Honest about who this is for.
A good fit if
- You are launching a new business
- Your business grew and your look did not
- You are about to relaunch, raise or expand
Not the right fit if
- You need a logo in 24 hours
- You want a template with your name swapped in
What people ask us.
What is the difference between a logo and a brand?
A logo is a mark. A brand is the full system people recognize you by: your name, look, voice and how you show up. We design the logo as part of that system.
How long does a rebrand take?
A rebrand for an existing brand has a 4 to 6 week turnaround, depending on the package.
How much does brand design cost?
There are 4 identity packages. After the Intro Call we send an estimate with the package and services that fit your business.
Do I own the files?
Yes. You receive every file and the guidelines, and they are yours.
Do you work with businesses outside Boca Raton?
Yes. We are based in Boca Raton, Florida, and work with businesses across South Florida and the US.