← Reads
Value proposition
A clear statement of what a customer gets from you, why it matters to them and why you are the one to deliver it.
Why it matters
If a visitor cannot tell what you offer in a few seconds, they leave.
An example
"Same-week home cleaning in Boca Raton, with a photo checklist after every visit" says what, where and why you in one line.
The short read
A value proposition is written for the customer, not for you. Use their words.
It should be specific: who it is for, the result, and the proof or reason to believe.
Put it where people decide: your homepage headline, your profile bio, your ads.
Related words
Source: Michael J. Lanning and Edward G. Michaels, "A Business Is a Value Delivery System", McKinsey staff paper (1988)
Where this shows up in our work
Talk about this Smart Website, connected to your tools
A website where every inquiry is captured, routed and answered.