Tools

Useful first⁠.
Sales later.

Four small tools for business owners. Pick one below. Each takes a few minutes, needs no sign-up, and nothing is sent unless you choose to.

Step 2 · 12-point brand audit · about 3 minutes

12-point brand audit

The list we run through before any rebrand. Answer honestly for your own business. Nothing is saved or sent unless you choose to send it below.

1
Logo usage
Is your logo the same on every platform?
2
Color palette
Do your colors stay the same, no matter who made the file?
3
Typography
Do you use the same fonts everywhere?
4
Brand voice
Does everything you write sound like the same business?
5
Messaging
Does everyone on your team describe what you do the same way?
6
Imagery
Do your photos and graphics look like they belong together?
7
Website
Does your website match your brand and show people what to do next?
8
Social media
Do your profiles share the same look, name and bio?
9
Email and CRM
Do your emails and automatic replies look and sound like you?
10
Print and packaging
Do cards, signs and packaging match your digital brand?
11
Ads and campaigns
Do your ads look like your brand and lead to a page that matches?
12
Brand guidelines
Is there one written guide anyone on your team can follow?

Scores are a starting point. If you want to talk through the gaps with a creative director, the Intro Call is the place to start.